Hello Soju was developed by the partners at The Hello Group (THG) to celebrate the beauty and ingenuity of Korean culture.
Hello Soju is a product born from our love for Korean culture - and in particular, our love for Soju.
THG has been involved in 41 Billboard #1 chart results and 70+ golden/platinum records, winning countless awards including Golden Disc Awards, MTV EMA Award, ASCAP Award, UK Official Charts #1 Award and more. THG's music division is one of the leading US-based companies operating in K-pop, having produced for the biggest acts in the world including BTS, SuperM, ITZY, NCT127, Twice, Girls Generation, KAI, Baekhyun, MonstaX, Cravity, WayV and more.
We are proud to present our take on a beautiful, centuries-old spirit that embodies culture, style and celebration at its very core.