STRENGTH. MOMENTUM. NEW BEGINNINGS.

Celebrate the Year of the Horse with Hello Soju. Receive a limited-edition Lunar New Year gift bag with a flagship spirit purchase.

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SPIRIT OF NEW BEGINNINGS

SPIRIT OF NEW BEGINNINGS

SPIRIT OF NEW BEGINNINGS

SPIRIT OF NEW BEGINNINGS

PREMIUM SPARKLING SOJU

A premium collection of sparkling soju blending rice and grain neutral
spirits with real fruit juice and no added sugar. Choose from five delicious flavors - Lemon Yuzu, Green Grape, Lychee, Asian Pear and Peach - to elevate any occasion.

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About
Hello Soju

Hello Soju is an LA based premium Soju brand, created by The Hello Group (THG) to blend Korean tradition with California cool. Introducing a refreshing sparkling soju available in five distinct flavors Lemon Yuzu, Green Grape, Lychee, Asian Pear and Peach crafted for the next generation of Soju lovers.

BUZZ

  • Hello Soju Featured In Food & Beverage Magazine's Trending Products

    Now, Hello Soju is entering its next phase with California-based production, expanded distribution, and a full brand refresh led by creative director Peter Bae.

     

  • Hello Soju Featured In OK Magazine.

    Hello Soju is a sparkling, ready-to-drink soju made in California that reimagines Korea’s iconic spirit with a modern twist.

     

  • Hello Soju Wins a Perfect Score and Two Golds at the Chilled Awards.

    Hello Soju won a perfect score of 100 for Asian Pear at the Chilled 100 Awards and another Gold for Lemon Yuzu with a 99 Score.

     

  • Hello Soju featured in Trend Hunter

    At a time when adults are thirsty for interesting bubbly beverages and globally inspired flavors, Hello Soju is relaunching nationwide.

     

  • Hello Soju secures $6.8m Investment.

    California-based ready-to-drink brand Hello Soju has raised US$6.8 million in funding to support its relaunch, production expansion and the debut of its first spirit.

     

  • Hello Soju secures $6.8m Investment. - Latest press Release on PR Newswire

    Hello Soju, the ready-to-drink sparkling soju brand born at the intersection of Korean and California culture, today announced the closing of a $6.8 million funding round

     
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COMMUNITY

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