"Asian consumers are sharing their culture with the broader market," said Elisabeth Baron, CEO of Hello Soju, which markets a namesake Korean spirit and canned sparkling soju cocktails. "What used...
Hello Soju Featured In Food & Beverage Magazine's Trending Products
Now, Hello Soju is entering its next phase with California-based production, expanded distribution, and a full brand refresh led by creative director Peter Bae. The new packaging and website pops...
Hello Soju is a sparkling, ready-to-drink soju made in California that reimagines Korea’s iconic spirit with a modern twist. Each can is crafted with a rice and grain neutral spirit...
HELLO SOJU RAISES $6.8M TO RELAUNCH AWARD-WINNING SPARKLING SOJU THIS SUMMER
Hello Soju, the ready-to-drink sparkling soju brand born at the intersection of Korean and California culture, today announced the closing of a $6.8 million funding round. Led by a personal...