Global Drinks Intel
Soju catches the attention of US drinkers
Buzz
Hello Soju Flagship Spirit Scores Double Gold At The CHILLED 100 AWARDS!
Hello Soju's Flagship Spirit born at the intersection of Korean and California culture wins Double Gold in this years competition.
Hello Soju Wins BIG at 2026 L.A. SPIRITS AWARDS!
Hello Soju takes Platinum and Gold At this years 2026 L.A. SPIRITS AWARDS!
Hello Soju Partners with LAFC
Hello Soju Partners with LAFC to Bring the World’s Leading Spirit to America’s Fastest-Growing Sport.
Top 50 innovative spirits launches of 2025: 20-11
Tipping the scales of innovation into mind-blowing territory
Hello Soju in AdAge
"Asian consumers are sharing their culture with the broader market," said Elisabeth Baron, CEO of Hello Soju, which markets a namesake Korean spirit and canned sparkling soju cocktails. "What used...
Hello Soju sponsors the KALH Honors 2025 at Sofitel Hotel Los Angeles.
Hello Soju sponsors the KALH Honors 2025 at Sofitel Hotel Los Angeles.
Kevin Woo at the KALH Honors 2025
Kevin Woo thanks Hello Soju
Patch includes Hello Soju in the Holiday Gift Guide
What to get the foodie, fashionista and everyone else on your gift list.
Hello Soju releases inaugural spirit
California-based Hello Soju has launched its first premium soju, which is made from sticky rice grown in Sacramento Valley.
Our Flagship Soju Spirit In Treand Hunter
Hello Soju debuted its first premium flagship soju spirit, offering an approachable introduction to a time-tested Korean staple.
Flagship Soju Spirit In OK Magazine
Hello Soju’s premium Flagship Soju Spirit reimagines Korea’s most beloved drink for a new generation.
Hello Soju Featured In Food & Beverage Magazine's Trending Products
Now, Hello Soju is entering its next phase with California-based production, expanded distribution, and a full brand refresh led by creative director Peter Bae. The new packaging and website pops...
Hello Soju Featured In OK Magazine.
Hello Soju is a sparkling, ready-to-drink soju made in California that reimagines Korea’s iconic spirit with a modern twist. Each can is crafted with a rice and grain neutral spirit...
Hello Soju featured in Trend Hunter
At a time when adults are thirsty for interesting bubbly beverages and globally inspired flavors, Hello Soju is relaunching nationwide. "We're re-imagining what soju can be—modern, stylish, and deeply rooted...