THE STORY
WHAT IS SOJU?
Soju is a traditional Korean distilled spirit dating back to the 13th century, originally enjoyed by royalty. Typically made from rice, wheat, or barley, it’s now popular worldwide, often paired with Korean cuisine or mixed into cocktails like "so-maek" (soju + beer). While modern soju is often diluted, Hello Soju is dedicated to reintroducing the refined taste of traditionally distilled soju to the world.
HERITAGE
Hello Soju was created by The Hello Group to celebrate the beauty and ingenuity of Korean culture. THG, a major force in the global music industry, has worked with top K-pop acts like BTS, SuperM, ITZY, and more. We proudly present our take on this centuries-old spirit, embodying culture, style, and celebration.
ABOUT THE HELLO GROUP
The Hello Group (THG) is an award-winning global entertainment and media company with 16 businesses spanning music, live touring, TV/film, marketing, tech, consumer products, and more.
WHERE TRADITION MEETS INNOVATION IN EVERY SIP
Our premium sparkling soju is crafted from distilled rice, real fruit juice, and natural flavors for a refreshingly elevated drinking experience.
We’re redefining what soju can be, breaking boundaries, and blending culture with fun while building a whole new community. Whether you’re a longtime soju fan or just discovering it, Hello Soju brings a fresh, modern twist to this iconic spirit while honoring its rich heritage. It’s not just a drink—it’s a new way to experience soju.