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Hello Soju in AdAge
"Asian consumers are sharing their culture with the broader market," said Elisabeth Baron, CEO of Hello Soju, which markets a namesake Korean spirit and canned sparkling soju cocktails. "What used...
Hello Soju featured in "The Spirits Business"
SB meets… Elisabeth Baron, Hello Soju
Hello Soju sponsors the KALH Honors 2025 at Sofitel Hotel Los Angeles.
Hello Soju sponsors the KALH Honors 2025 at Sofitel Hotel Los Angeles.
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Kevin Woo at the KALH Honors 2025
Kevin Woo thanks Hello Soju
Patch includes Hello Soju in the Holiday Gift Guide
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Hello Soju releases inaugural spirit
California-based Hello Soju has launched its first premium soju, which is made from sticky rice grown in Sacramento Valley.
Our Flagship Soju Spirit In Treand Hunter
Hello Soju debuted its first premium flagship soju spirit, offering an approachable introduction to a time-tested Korean staple.
Flagship Soju Spirit In OK Magazine
Hello Soju’s premium Flagship Soju Spirit reimagines Korea’s most beloved drink for a new generation.
Hello Soju Featured In Food & Beverage Magazine's Trending Products
Now, Hello Soju is entering its next phase with California-based production, expanded distribution, and a full brand refresh led by creative director Peter Bae. The new packaging and website pops...
Hello Soju Featured In OK Magazine.
Hello Soju is a sparkling, ready-to-drink soju made in California that reimagines Korea’s iconic spirit with a modern twist. Each can is crafted with a rice and grain neutral spirit...
HELLO SOJU RAISES $6.8M TO RELAUNCH AWARD-WINNING SPARKLING SOJU THIS SUMMER
Hello Soju, the ready-to-drink sparkling soju brand born at the intersection of Korean and California culture, today announced the closing of a $6.8 million funding round. Led by a personal...
Hello Soju featured in Trend Hunter
At a time when adults are thirsty for interesting bubbly beverages and globally inspired flavors, Hello Soju is relaunching nationwide. "We're re-imagining what soju can be—modern, stylish, and deeply rooted...
Hello Soju Asian Pear Scores Perfect 100 & Sweeps the Chilled 100 Award!
Hello Soju, the ready-to-drink sparkling soju brand born at the intersection of Korean and California culture, today announced the closing of a $6.8 million funding round